ABOUT THE BRAND

The Lillie Office is a boutique advisory studio specializing in business strategy, brand development, operational refinement, client experience, and property presentation and representation.

We work with founders, professionals, and emerging brands who are building with intention and need clarity, structure, and strategic partnership to refine what they are creating.

The Lillie Office exists to ensure that brands, businesses, and properties are not only well-designed—but thoughtfully aligned, operationally sound, and intentionally experienced.

MEET MORGAN SMITH

CEO | FOUNDER

Mother, Business Woman, Curator of Beautiful Experiences

I cultivate beautiful experiences, spaces, and conversations through thoughtful hospitality, refined storytelling, and intentional community building. With a background in public relations, private club membership strategy, operations, and program management, I’m passionate about creating experiences that feel both meaningful and beautifully curated.

I have supported small businesses, startup concepts, and community-centered initiatives through branding, operations, engagement, and experience strategy.

Through 360 Prime Realty, I offer property representation for clients seeking a polished experience.

Morgan is also the founder of The Velvet Swan, an enrichment concept focused on confidence, communication, grace, and social development for young girls.

MEET MORGAN SMITH

The Lillie Office | Private Advisory & Property Strategy